Influencer marketing is one type of marketing which uses influencers to advertise the brand's image to a wider market. Influencers are thought people with a strong social base that is a large base. They are portrayed as experts or credible sources of data.
Marketing for influencers is tightly linked with advertising on social networks in that the majority of opinion leaders get their followers via social media platforms. This channel lets you connect to a massive audience as well as a huge audience. Influencers usually set up a good influencer campaign on how to advertise or present the products of a brand to their followers.
In addition, influencer marketing allows you to connect with people that aren't possible with traditional marketing. 2/3 of users are ad-blockers, however they also listen to advice from influential people. 80% of people have bought something due to the advice of an influencer.
Brands who have already employed influencer marketing have proved that this strategy works. 89 percent of marketers agree they have the ROIfrom Influencer marketing can be equivalent with or higher than other channels for marketing. It's not surprising it's 17% firms use more than 50% of their marketing budgets as influencers.
Therefore, influencer marketing is vital in this age of advertising fatigue and social media. It helps to build trust in your business and produces remarkable results. Let's now move on to the additional benefits influencer marketing can bring.